Evangelism: What it is, and what it is not What it IS: Evangelism is basically reaching out to a lost soul with the life saving message that Jesus Loves them. This is a simple message best expressed by John 3:16 What it is NOT: Evangelism is NOT beating a person over the head with your Bible (literally or figuratively) and telling them they're going to hell. They may very well be headed there (and remember ONLY God knows the answer to that question!), but this is not an effective way to preach the Gospel. Discussion?