Ready to occupy residences in Kerala have attained fame, among the nature lovers as well as the people who prefer to lead the urban busy life. The builders in Kerala get profit from their ventures both near locations revealing the aesthetic beauty of the state and locations which reflect the technological advancement of the state. Luxury resorts and hotels are mostly constructed in calm and serene locations. They mainly target the tourists reaching Kerala. The natives also like to spend their holiday in these places. Amenities like spa, health centers, etc are added advantages that the builders provide that lure the people to reside in. With the development of the IT industry, the villas, apartments and flats have been in much demand. People relocate in search of a better career and lifestyle to the places where the development of IT is more. Kochi is the most preferred city in this regard. People want to occupy homes near their job locations. The builders also benefit much from providing space for IT hubs, shopping malls and other multinational companies. Villas and apartments are so popular that even the reality shows offer the sponsored villas and flats as their prize for the contestants. The number of real estate builders is on the rise, thus increasing the competition in the field. Successful are those builders whose projects stand different from the competitor, and brings about a sense of novelty. Most of them experiment changes in the design and interiors of the home. Eco friendly homes, with natural lighting techniques and energy conservation systems are a part of such reforms.