Is even remembered? Of course I'm speaking of the commercial world, not the Church. Today one of the major supermarket chains here is already advertising double value discount vouchers at their liquor outlets until Easter. And based on previous years their rival in things unchristian will have Hot Cross buns on the shelves at least by 2nd January. Of course they will most likely give them a cosmetic makeover by calling them 'Red Cross' buns, and maybe donate 0.001% of revenue to charity, just to appease the Church I suppose. (certainly not their conscience) Did they forget Valentine's day? No, that will get their attention just about 2 weeks before the big day. No Christian emphasis on Feb 14th so why give it special attention? Next biggy on our calendar will be Christmas again with a half hearted go at Halloween, no Christian significance there either but the real focus will be on Christmas immediately after Easter has passed until it too passes again, and so the commercial attack cycle on Christianity will just loop on and on.