I looked at their site and I think they could really use a new (or better) colour scheme. They're mixing so many colours (some of which clash) that it doesn't look appealing. Remember also to keep the same colour scheme all throughout the website.
On their products line, instead of having a colour and a size for each individual thing (clothing), they should have a "combo box" which lists all the variations in size. Instead of listing all the colour variations as well, they should just have a little box with the colours available in them and if they click on them, it will change the colour of the product you're viewing. It'd also be nice if they could see more detail on the products themselves.
The website also looks very small on larger resolutions.
Other than that, everthing else looks pretty solid. It has good content (especially the "Our Story" link).
For advertising, I think they'd be smart to make a video of their outdoor product actually being submerged in water / get mud on it/ ect... and put it up on a popular video site like YouTube or Google Video. In the description they could tell where to purchase at.
|