I was never forced either. Early on, they thought that I might have had dyslexia because I made my e backwards. But I told them that sometimes, I just wanted the e to smile in the other direction.
Today I love to read. Can't get me to stop. Mom used to give books as gifts sometimes. Once she ordered me "Highlights" for a present. I used to love that magazine.
I plan on buying Baby Jessie books as presents. I think that helps to establish that books are fun.